Starbucks relaunches tripleshot espresso with its first ever Deepscreen campaign.
Client: Carat X Dentsu X - In collaboration with Bauer Media Group
Starbucks relaunched their delicious Tripleshot Espresso with the first ever Deepscreen campaign at the Copenhagen Metro, a first for Starbucks, a first for Bauer Media Group and a first for the Copenhagen Metro.
Instead of bringing people to the fridge, we brought the fridge to the people.
And where and when do people need a boost of espresso more than anywhere else? On their way to work in the morning, of course.
Unlike CGI ads, Deepscreen can be viewed IRL, making it a an innovative tool in the DOOH world.
Starbucks wanted to utilize DeepScreen technology to really grab the attention of passersby and offer something more immersive than your usual ad.
Developing and testing the Deepscreen system for the transfer tunnel.
In collabortion with Bauer Media Group, we created a Deepscreen system specifically for the Transfer Tunnel, creating that well-known 3D Depth illusion.
Check out other DOOH cases.
The Coca-Cola Company x Wavemaker
When Coca-Cola wanted to promote their iconic Zero Sugar to Gen-Z in the Nordics, they wanted something truly magical.
Hero agency
Blending physical and digital sampling, the project created a seamless three-step experience for La Roche-Posay, merging science and style.
Wavemaker
Drawing inspiration from the serum itself, the DOOH campaign centers on its golden, honey-like texture—enriched with Vitamin C to restore a natural glow.